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2月13日

Oops! I Did it Again

A lot has been written about Quinn, Emanuel's latest marketing faux pas, but few seem to remember the firm's last major marketing blunder in the Fall of 2000.

Law.com has reported that one of the firm's marketing pieces spilled the beans on a high profile confidential settlement for one of its former clients.  According to the report, Quinn's business litigation newsletter trumpeted the firm's victory over Facebook in what (until then) had been a confidential settlement.

Back in September 2000, the San Francisco Chronicle reported that the marketing wizards at Quinn were convinced by a marketing consultant to mail 500-600 "paperweights shaped like hand grenades to hip Silicon Valley businesses...with the law firm's name attached jauntily to its pin." Apparently the paperweights were a little too realistic. Things were going great until the Santa Clara County Sheriff's Bomb Squad was called in to investigate two of them.  While the firm reportedly "cleared [the promotion] with postal officials in advance," the Chronicle quotes Postal Inspector Linda Joe as stating that, "she felt the mailing violated common sense."

File this under, "Those who ignore history are destined to repeat it."



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